SEO is now an integral part of business marketing strategy. Objective: to make your website stand out in the first results on search engines. Here are some actions to take to optimize your SEO strategy.
SEO, for Search Engine Optimization, is the fact of optimizing a website and its environment with search engines: Google, Bing, Qwant ... By working on the SEO of your site, you will improve its visibility. This is the ultimate goal. To perfect your natural referencing, it is necessary to carry out on-site and off-site optimizations. Then the search engines will decide your eligibility.
SEO basics
Understanding how Google works and its environment is essential to optimize your strategy. Google Search is the most widely used search engine in France and in many countries. Before you start fine-tuning your website's SEO, you need to ask yourself the right questions:
How do Google robots read web pages?
How is a page indexed?
Which elements should be given priority attention?
To help it, Google has a small army of bots called the Googlebots. Their roles are to analyze and index the pages they come across. Each new page discovered is indexed. Here are the main elements that are taken into account: the URL address of the page, the title, the meta-description, the body of the text, the H2 and H3 tags, the images, the internal and external mesh ...
How to optimize your SEO?
There are several techniques to optimize your SEO. The three pillars to follow are:
Technique
Contents
Netlinking
First of all, Google's bots are interested in the technique of your website. A quality website will allow Google robots to easily crawl it and access your pages. Improving the technique means optimizing the crawl, having a good load time and above all avoiding 404 errors or 301 or 302 redirects.
Then the robots look at the content of your pages. This is a key element in improving the SEO of your website. The goal of the search engine is to provide the answer to a query. There must also be some relevance in your content: do not link to a topic related to agriculture if you are talking about new technologies in your article. The internal mesh is also a point not to be overlooked. This means that you need to internally link to other pages on your site to give them more weight.
Finally, to perfect your natural referencing, it is essential to work on the external popularity of your website with netlinking. We need to talk about you. Other websites should point (redirect) to your website. A great way to gain legitimacy with Googlebots. This will promote your good positioning in the search engines.